Welcome to the web site of ‘It’s on the Meter ’

an attempt to break the Guinness World Record

for the longest taxi journey in history.

The expedition will cover four continents,

thirty-nine countries, ten time zones and over

50,000 km, in an 18-year-old classic London

Black Cab.

Departing summer 2010, the expedition aims to

raise around £20,000 for the British Red Cross.

Setting off from London, travelling via Europe,

Moscow, North Africa, the Middle East, India, Mongolia, China and South East Asia. The taxi will finally arrive in Sydney, Australia approximately eight months later. Along the way, the team will pick up fares including VIPs, journalists, temporary team members and, of course, locals who seem like they could use a lift! The idea is to keep the expedition as pure an adventure as possible with no support vehicles, relying the on the team’s ingenuity and negotiation skills to achieve the distance.

Here you can follow our challenge and hopefully help us raise some much needed money for the British Red Cross.

Until we embark on our challenge we’ll be keeping our blog up to date. Letting you know how planning is coming along, fundraising and generally what we’re up to!

I.O.T.M Team.